Question

You are the head of purchasing for a large automobile manufacturing firm in Detroit, Michigan.

You are responsible for sourcing and purchasing hundreds of components, parts and other supplies from hundreds of different vendors around the world.

You are leading a company-wide project with the primary objective of improving your firm's ability to collaborate with its vendors on projects and to share information with them more efficiently.

Which of the following forms of B2B e-marketing should you implement to achieve the objective of this project?

a. Intranets
b. E-procurement
c. Virtual Private Networks
d. Private Exchanges
e. Electronic Data Interchange

Answer 1

e. Electronic Data Interchange (EDI)

Step-by-step explanation:

The Electronic Data Interchange is a communication system that allows the sending and receipt of electronic documents through virtual platforms between companies who have a business relationship, in this order of ideas, the EDI appears as a cooperative tool with the main objetives of saving time, avoiding mistakes, making efficiently the communication between companies, automating processes, reducing costs and increasing safety and confidentiality.