Question

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy? Market targeting, market segmentation, positioning, and differentiation market segmentation, market targeting, differentiation, and positioning

Answer 1

Answer and Explanation:

The correct order of the steps that an organization generally tends to follow in order to design a customer-driven marketing strategy is as follow:

1. Market segmentation

2. Market targeting

3. Differentiation

4. Positioning

An organization generally implement the above stated in the order so as to gain maximum advantage out of the strategy executed.