Question

Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables.

Answer 1

demographic

Step-by-step explanation:

Demography is the grouping of a population on the basis of certain factors. Some of the factors are the race, religion, language used, age, wealth distribution etc.

Here, Harry targets his products towards affluent middle aged men. There are two factors here the rich men who are middle aged. One factor is the wealth distribution while the other is the age. These factors are called the demographic variables.