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Raymond purchased a Honda Civic six months ago because he perceived Honda's superiority over the competition. Raymond has been more than satisfied with his purchase and now has an emotional relationship
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Raymond purchased a Honda Civic six months ago because he perceived Honda's superiority over the competition. Raymond has been more than satisfied with his purchase and now has an emotional relationship with the Honda brand. Raymond's relationship with Honda is best referred to as ________.

User Remco Beugels
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Answer: Lovemarking

Explanation: Basically, the assets Honda produces and their efficiency would generate a sense of loyalty with their clients that goes beyond just buying a product (a car in this case). Raymond didn´t fall in love with a brand, the brand it´s just doing their job extremely good.

User Jesse Eichar
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