Question

Dennis Cooper is the owner of Window Services Co, a company specializing in replacement windows, remodeling services, and siding. Dennis is interested in determining the characteristics of individuals who would be most likely to need replacement windows and interested in remodeling services, such as siding, awnings, and sunroom additions. He would like to identify characteristics of potential consumers who would be most likely to spend the most and utilize their services. This information will be quite helpful to Window Services Co as they make design changes to the store, select merchandise, create advertising messages, and determine what type of remodeling services to offer. Window Services Co would like to identify the customers based on factors such as gender, age, marital status, age of home, and discretionary income. What type of research would be most appropriate for Window Services Co to utilize?

Answer 1

Dennis Cooper to determine the most appropriate type of research for Window Services Co should take into account that the different research method depends on the business issues he is dealing with, so is important to know one or more key areas:

Awareness: launch the product or service to let the market know about it.

Targeting: reach the target segments with the highest profit potential

Acquisition: by means of marketing optimize the message, the offer, and price will generate the sale.

Retention: try to generate repeat repeat purchases from customers to actual customers.

Step-by-step explanation:

taking into account the above mention, to identify characteristics of potential consumers who would be most likely to spend the most and utilize their services the most appropriate type of research is "Demographic research". This type of research can determine the characteristics of a target audience in order to check if they are potential costumer for the Dennis Cooper's service. Besides, it gives insight into the service viability by inquirying competing and different alternatives along side customers’ compliance to embrace new services. furthermore,it identify which service characteristics are most important to your target audience. Likewise, it will help to produce marketing messages to change or increase existing perceptions about the services from Window Services Co.