Answer:going through the screen.
Step-by-step explanation:
He actually don't just advertise the product on the screen but he goes through the screen to reach his customers face to face.
He speaks to them in person and make actual one on one contact which is better than being on screen and trying to persuade customers.
This shortens the distance between him and his clients and he can actual make them feel like they can trust him by actual going through the screen to them give him an advantage to let them see his charms in person which may have an impact on them deciding to buy or not to buy.