Question

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process?

Answer 1

Post-purchase behavior

Explanation:

There are five stages of decision making by buyers. In which post-purchase behavior is the last stage. The purchase process doesn't stop only after purchasing. It continues at the stage of post purchasing behavior. This process step occurs when the customer purchases the product. When the customer is not satisfied with the basic needs of the product then this step occurs. In this process the customer can take action to improve the quality of the product or customers can replace it with other new products. Some exchange policies allow the customer to change the product if the product does not satisfy the needs of the customers. Customer experience can alert another buyer regarding that product quality bad or good.