Question

Gloria’s Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Gloria then tailored her service and marketing message to the interests and schedules of that audience. Gloria initially used ________ segmentation and then used ________ segmentation.

Answer 1

geodemography, lifestyle

Step-by-step explanation:

As one of the target markets, Gloria's Kayak Tours initially listed active retirees residing in the local retirement community. Gloria then customized her advertising and service notification to that audience's concerns and schedules. Gloria first used segmentation of geodemography and then segmentation of lifestyle.