Answer:
The answer is: D) attempt to facilitate the collective agreement of all members of the buying center.
Step-by-step explanation:
In a consensus buying center all members of the buying team have to reach a collective agreement before they can support a particular purchase. Some of the benefits of adopting a consensus buying center culture are:
- risks are reduced: specially when buying complicated or very technical goods or services.
- extreme options can be avoided.
- encourages input from different employees participating in the buying center
- purchasing decisions are better accepted when a consensus was made rather than when someone imposes them