Question

Smith & Adams Poultry set up a computer system so that its customers (restaurants and hotels) can directly inform its central supply system about purchase volumes and dates, as well as automatically receive confirmation of orders and shipments. This is an example of a company differentiating its service in terms of ________.

Answer 1

The correct answer is: ordering ease.

Step-by-step explanation:

The sales process in a store has to be as simple as possible. You have to make it easy for customers to make the purchase without any inconvenience. And the registration process is another ordeal on many occasions, do we really need all this data to close the sale? Sometimes it seems that the registration in our store is used to get the data that will allow us to build customer loyalty, won't it be better to close the sale and then we'll try to build customer loyalty?