Question

A few years ago, in order to gain market share, Blackboard™, a well-known management system software company used by many colleges and universities, joined forces with WEB CT™, another management system software company. Both companies were in the same industry and originally competed against one another. In business, we would call the joining of these two firms a(n) ________.

Answer 1

Answer: A horizontal merger

Step-by-step explanation:

A horizontal merger is known as or referred to as a business consolidation or merger that tends to occur between a firm which operate in the vicinity or same industry. The competition is higher among the organizations and companies that are operating or working in same space, that is mostly concerned with potential gains and synergies in the market share are way greater for the firms merging.