Question

Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a __________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

a. brand extensionb. joint brandc. natural brandd. premium brande. Co-brand

Answer 1

A. Brand extension

Step-by-step explanation:

Brand extension- an instance of using an established brand name or trademark on new products, so as to increase sales.

This is what the text explains that Jake is doing.