Question

After Dottie’s Gifts and Cards surveyed its customers, it discovered that its customers preferred the company’s competition more than 75 percent of the time. The most frequently cited reason was customer service. During which stage of Lewin’s change model should Dottie provide her employees with this information about the problems with customer service?

Answer 1

The correct answer to this open question is the following.

During the unfreezing stage of Lewin’s change model, Dottie should provide her employees with this information about the problems with customer service.

This stage is the first in the model and represents the opportunity for people to be willing to change attitudes or behaviors. The first thing should be destroying what no longer serves the company in order to build the new things that need it.

This model that helps organizations to change was developed by Kurt Lewin in the 1940s, and its commonly known as the three-stage process: Unfreeze-Change-Refreeze.

Answer 2

Unfreezing

Step-by-step explanation:

we know that by the Kurt Lewin change theory 3 stages model of the change that is the unfreezing change refreeze model that is require prior learn to reject and replace

so that is related here in this case stage is Unfreezing

in this stage process when people are finding method to let go their old pattern of behaviors

so that company analyze their customer service so they decrease their problem that is affect customer service

so this case stage is Unfreezing