Question

Compared to 10 years ago, BMW sells a greater share of its cars to females, African Americans, Hispanics, Asian Americans, and younger customers. Which market modification strategy does this represent?a) Increasing a product's useb) Finding new customersc) Creating new use situationsd) Product adaptatione) Changing the value offered

Answer 1

correct option b) Finding new customers

Step-by-step explanation:

we know here BMW Compared to 10 years ago

and here given information that they sell BMW share of car

1) females

2) African Americans

3) Hispanics

4) Asian Americans

5) younger customers

so by all these we can say BMW want more customers to increase sell

so market modification strategy is represent here that to find new more customers

so correct option b) Finding new customers