Question

Susan’s customers are always concerned about what they are receiving in exchange for what they are paying. They are concerned about the ways in which Susan is helping them achieve their strategic goals and how she is helping them save money. In this context, Susan’s prospects are concerned about _____.​

a. ​marketing
b. ​personal selling
c. ​customer value
d. ​marketing communications
e. ​advertising

Answer 1

Answer: Customer value

Explanation: In simple words, customer value refers to the level of satisfaction that the consumer receives from purchasing a commodity. The level of satisfaction highly depends on the price that the customer gives for the commodity.

In the given case, the customer of Susan's were concerned about their utility satisfaction.

Hence from the above we can conclude that the correct option is C.