Answer:
He needs to do something different
Step-by-step explanation:
Doing something different is what set the business apart from all other businesses and makes it unique without even having to change the prices of their products .
People are always looking for something that stand out from the rest of similar products something that can capture their interest due to its uniqueness so if they want to be more compatitive they have to innovate new unique ideas that will give exceptional look to their products.