Answer:
What is Fragmentation: fragmentation refers to the absence or the underdevelopment of connections between the society and the groupings of some members of that society on the lines of a common culture, nationality, race, language, occupation, religion, income level, or other common interests.
Technology has fragmented the audience for sport and entertainment commodities because now people don't have to go watch a sports game where they have Merchandise or have contributes to the sale of products to a retail consumer.
monopolistic competition exists between the entertainment commodities produced by firms. especially as marketed to a particular fan base.