Question

Gerry has already bought a hybrid car for his wife and is going back to the same dealer for a second hybrid car. He spends far less time reviewing the ads and has developed several heuristics for purchase from the process he went through the first time. With this purchase, he is considered a(n) ______-involvement consumer for the hybrid car.

Answer 1

Answer: Low-involvement consumer

Step-by-step explanation:

Low-involvement consumer tend to make decision that are straightforward, and thus require little risk, and are further considered to be repetitive, and thus usually lead to formulation of a habit. In contrast, these purchases made do not tend to be important to a consumer. Social, psychological and financial risks are not as great. These purchases usually tend to involve an shortened decision making procedure.