Question

Company sales reports are often utilized as part of a company’s marketing research activities and can provide insight about which colors and sizes are preferred by customers. Cutco, a manufacturer of knives and cutlery, often utilizes sales reports to identify which styles of knives are most popular and whether customers prefer the classic black handle or the ivory handle. This insight enables Cutco to streamline its manufacturing process and develop a just-in-time system to match production to anticipated orders. What type of data does Cutco utilize in this example?

a. external primary
b. internal primary
c. internal secondary
d. external secondary

Answer 1

The answer is: C) internal secondary

Step-by-step explanation:

Internal secondary data is data that was collected by other members of your organization (through different activities) and is stored inside the organization. In this case the sales reports (completed by the sales department) are used by a different department in the company (marketing).