Question

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as _____.

Answer 1

Market division

Step-by-step explanation:

Nalpas Inc., an apparel company, manufactures men, girls, and children's clothing. Based on demographic factors such as wages, ethnic background, and family life cycle, it further separates its loyal customers. Such branches are referred to as the market segment.

A market segment is a set of people, grouped together for marketing purposes, that share one or more common elements.