Question

Gillian is thinking about starting a firm in the pharmaceutical industry. To get a full appreciation of the competitive nature of the industry, and how she might position her products, Gillian has spent considerable time looking at industry-related publications, Census Bureau data, and analyst forecasts. Gillian is conducting ______ research.

Answer 1

Secondary

Step-by-step explanation:

Secondary research: It involves the collation, summary, and combination of existing research. Secondary research is being compared to primary research as it involves the generation of data, although the secondary research utilizes the primary research data as the root of data for analysis.

Advantage: Secondary research is cost-efficient and time-saving.