Question

Sean relocated to take a new job, and when he got sick he needed to find a doctor. He discovered during the visit that he didn't like the one he had chosen, and he knew he'd never go back to that doctor. From a marketing perspective, his situation highlights one of the key differences between products and services, known as

A) intangibility.
B) professional competence.
C) perishability.
D) inseparability.
E) heterogeneity

Answer 1

The answer is: D) inseparability

Step-by-step explanation:

Inseparability in marketing means that you can't separate the production of the service from its consumption.

In other words, the doctor who offers the service comes together with the service he offers.

The doctor may have treated Sean's health issues in a correct manner and probably helped to cure Sean, but if Sean doesn't like the doctor then he will not return. Sean can not separate the doctor form the service he delivers.