Question

An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.

a) marketing mixesb) market segmentsc) value propositionsd) market offeringse) marketing intermediaries

Answer 1

b) market segments

Step-by-step explanation:

Market segments refers to the division of the potential consumers in groups according to different characteristics. These customers can share traits like location and interests. In this case, the farmer has identified three groups of potential customers according to their interest and that relates to the definition of market segments.