Question

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

a) new employee recruitment and sales leads generated
b) advocate engagement, which is measured by weekly and monthly active participants
c) % decrease in cost per click and cost per impression
d)social reach, which is a measure of the volume of content being shared to all different social networks
e) website traffic resulting from employee shares, which can be measured through the use of UTM links

Answer 1

Option C) % decrease in cost per click and cost per impression

Step-by-step explanation:

The effectiveness of the program will be proved by the reach that your company will gain through it, measured by social networks reach, new employees, people talking about your company, etc. The % decrease in cost per click is also important, but it will not ensure that your program will succeed, it will just lower the expenses. Therefore, it is not a metric that you should look at when managing an advocate program.