Question

A​ company's marketing information system​ (MIS) is valuable because it​ ___________________. A. enables a company to use customer insights to improve relationships with customers B. ensures that the company will have good customer service C. maintains the​ company's internal database of customers D. allows a company to outperform its competitors in the marketplace E. increases the likelihood that a customer will buy a product

Answer 1

A.

Step-by-step explanation:

Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

Begins and Ends with Information Users:

-Interacts with information users to assess information .

-Develops needed information from internal and external sources .

-Helps users analyze information for marketing decisions.

-Distributes the marketing information and helps managers use it for decision making.