Question

Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?

A.The primary value activity outbound logistics.
B. The primary value activity inbound logistics.
C. The primary value activity marketing and sales.
D. The primary value activity operations.

Answer 1

A.The primary value activity outbound logistics.

Step-by-step explanation:

Outbound logistics is the process of delivering the products to customers. In this process companies need to have a good shipping and delivery system that ensure that the customers receive the product in a timely manner and in good conditions. So, in this case when Sandy Fiero decides to create a service that offers free next day shipping on any order over $50, she is adding value to the outbound logistics.