Answer:
The correct answer is option A.
Step-by-step explanation:
In the theory of consumer behavior, the term utility is used to define the level of satisfaction derived by a consumer from the consumption of a good or service.
There are two methods to present utility.
- Cardinal Utility
- Ordinal Utility
The method of cardinal utility measures utility in the quantitative term where its units are called utils. The ordinal utility expresses utility in relative terms as high and low.