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Frito-Lay produces more than 20 varieties of chips. Suppose a retail store offers to stock five of Frito-Lay chips products in each store across the country. Which marketing research technique would you
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Frito-Lay produces more than 20 varieties of chips. Suppose a retail store offers to stock five of Frito-Lay chips products in each store across the country. Which marketing research technique would you recommend Frito-Lay use to determine the optimal variety of chips to stock in each store?

User Itsan Alias
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Answer:

TURF Analysis--Total Unduplicated Reach and Frequency

Step-by-step explanation:

TURF Analysis or Total Unduplicated Reach and Frequency Analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services. It analysis the number of customers reached by a particular communication source and how often does that happen.

User Kashon
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