Question

Enrico is on his way to the mall to purchase a pair of running shoes. Assume he has established three minimal standards that a suitable pair of running shoes would have to satisfy (good arch support, well-know brand name, priced below $100). If he eliminates all brands that do not satisfy these three minima, his choice from among the remaining brands that do satisfy the criteria would adhere to which heuristic?

conjunctiveb.
disjunctivec.
affect-referrald.
lexicographice.
compensatory

Answer 1

would adhere to which heuristic?

conjunctiveb

Step-by-step explanation:

the idea that consumers establish minimum attribute levels which acceptable brands must possess; when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.