Question

Sheryl Connelly explains that one of the reasons her position exists is because it takes three years to bring a new vehicle to market, requiring the company to anticipate customers' needs. This is one of the reasons for the high failure rate of innovation, known as: (A) positioning strategy. (B) poor commercialization. (C) uncertain demand. (D) slow cycle times.

Answer 1

The correct answer is (A) positioning strategy.

Step-by-step explanation:

The positioning strategy is a process through which a strategy is developed that aims to bring our brand, company or product from its current image to the image we want.

When we carry out a positioning strategy, it is advisable to take into account the following factors:

• Differentiation is an important factor in positioning. Positioning with most do not usually offer any advantage.
• The best positioning is one that is not imitable, if competitors can imitate it in the short term, we will miss the opportunity to differentiate ourselves.
• The positioning of our brand has to provide benefits that are relevant to the consumer.
• It is important to enable the integration of the positioning strategy within the company's communication.
• The position we want to reach must be profitable.
• The positioning of our brand should be understood as a process of perfecting our brand, increasing our added value and seeking competitive advantages.