Question

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied. A. problem recognition stage B. information search stage C. alternative evaluation stage D. purchase decision stage E. postpurchase stage

Answer 1

The postpurchase stage of the consumer purchase decision process is where a consumer compares the product with their expectations and determines if they are satisfied or dissatisfied.

Step-by-step explanation:

The correct answer is E. postpurchase stage.

In the postpurchase stage of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied. This stage occurs after the purchase decision has been made and the consumer has acquired and used the product.

For example, if a consumer buys a new smartphone and finds that it meets or exceeds his or her expectations, then he or she will be satisfied with the purchase. However, if the smartphone does not meet the consumer's expectations, he or she may be dissatisfied and may consider returning or exchanging the product.

Answer 2

postpurchase stage

Step-by-step explanation:

Postpurchase stage is the last phase of the consumer purchase decision process and it is where customers evaluate the purchase they made and decide if it was good or not. In this point, people decide if they will be willing to buy the product again from that company and because of that some organizations try to communicate with consumers after the purchase to get feedback and try to influence their opinion.