Question

Austin, Texas is host to a popular festival, South by Southwest (SXSW) which recently celebrated its 30th anniversary. It has released dates for the new year and invites participants for the unique music, film, and interactive events or sessions from March 10th through 19th. Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?

(A) ​event
(B) ​cause
(C) ​place
(D) organization

Answer 1

The correct answer is (A) ​event

Step-by-step explanation:

Event marketing is a strategy that consists of giving memorable experiences to the consumers of a brand, in order to last in their memory. This type of activity aims to identify the brand and connect with it.

Thanks to these events, the company increases its brand recognition, improves the image, establishes strong relationships with customers, employees and suppliers.