Question

In order to attract customers who are blue-collar workers, Prisly Inc., a laundry detergent manufacturer, introduced a liquid detergent that easily removes tough stains. Soon after, the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers, who previously purchased the detergent powder, started purchasing the more effective liquid detergent. As a result, Prisly Inc. was forced to reduce production of its detergent powder. In this scenario, it is evident that Prisly Inc. has adopted a(n) _____

Answer 1

Multi-segment marketing

Step-by-step explanation:

Multi-segment marketing is a marketing strategy when a company tries to gain customers for the same product from more than one type of market and thus using various types of advertising, which can be expensive.

Also called distinguished marketing.