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Which of the following refers to a marketing intelligence technique? A) interviewing customers randomly B) increasing the annual budget for R&D C) investing heavily on primary research D) implementing
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Which of the following refers to a marketing intelligence technique?

A) interviewing customers randomly
B) increasing the annual budget for R&D
C) investing heavily on primary research
D) implementing product diversification
E) benchmarking competitors' products

User Ninjaxelite
by
6.2k points

1 Answer

2 votes

Answer:

benchmarking competitors' products

Step-by-step explanation:

Benchmarking allows the company to know its strenghts and weakness regarding the competitors.

User James Bateson
by
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