Question

A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

Answer 1

Marketing information system

Step-by-step explanation:

Marketing information system is a system in which marketing data is gathered an analyzed to help managers in the marketing decision making process. This system is important to get a good understanding of consumers to identify value propositions and make the right decisions for the organization.