Question

Naomi and Yolanda want to maintain a strong competitive advantage in the organic clothing industry. They have consulted with you and have decided to maintain their current direction of continuing to produce new items targeted to new markets, such as children's clothing, in addition to the women's clothing items that were originally designed and produced by the company. Given the information in this scenario, which of the fundamental success drivers are they most likely using?

Answer 1

Answer: Innovation

Step-by-step explanation: In simple words, innovation refers to the process of generating any new idea regarding the business operations so that they could be performed more effectively. It focuses on making changes for the better.

In the given case, Naomi and Yolanda are introducing new product of children clothes along with women clothing. This is a new idea that can generate them higher profits.

Hence we can conclude that they are using innovation.