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What is product positioning?

User John Hart
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2 Answers

6 votes

Answer:

Product positioning is the process of thinking and communicating about how you want your market to think and feel about your product. Successful product positioning requires your team to articulate.

Step-by-step explanation:

User Serjlee
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Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.
User Evamvid
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