Question

McAllister’s Fruit Farm is one of several stores in the county where customers can purchase locally grown fruits and vegetables. However, Mrs. McAllister also offers weekly workshops in her store on topics such as canning, healthy eating, and how to grow a garden, which no other store in the county does. By offering these unique workshops, the McAllisters are engaging in strategic positioning.

Answer 1

Answer: True. This is an example of strategic positioning.

Explanation: Strategic positioning is the unique way a business makes itself stand out from its competitors, and delivers value to its customers in different ways. Businesses can perform similar operations in different ways, or perform added and completely different activities from their competitiors.

McAllister's Fruit Farm engages in strategic positioning as Mrs McAllister offers a unique and added activity to their business, in the form of offering weekly workshops in the store to her customers. This may be a different or unique activity to their competitors, adding value and making the business stand out. And subsequently attracting more customers as a result.