Answer: an entrepreneur
Step-by-step explanation: An entrepreneur refers to a person who have an extensive knowledge about the industry that is enough to grab the opportunities that arise. These are the people that are smart enough to do every activity in a different way which is better and smarter.
In the given case, even after the failure of the initial objective of the process the company used the failed research for their advantage. This was possible because they had knowledge about the industry and the needs of the consumers.
Hence from the above we can conclude that the correct answer is entrepreneur.