Question

An interesting innovation created quite a stir in 2003. The Schipol airport in Amsterdam fitted the men’s restrooms with urinals that had a detailed picture of a fly on the inner wall. The idea was to reduce the mess – and it worked. In order to understand how this could work, the company that made the urinals would have had to do some careful research – focus groups, interviews, and the like – and apply the methods of what kind of sociology?

a) macrosociologyb) conflict theoryc) microsociologyd) positivist

Answer 1

c) microsociology

Step-by-step explanation:

Microsociology aims to study and understand the social mechanisms and processes founded and developed from the immanent critique of Émile Durkheim and his "types of solidarity." Being intertwined in fact with mental states, "solidarity" or in more appropriate terms sociability constitutes the fundamental complex of collective consciousness, and thus expresses the indisputable social fact of the virtual or actual interpenetration of the various collective or individual consciousnesses, its partial fusion verified in a collective psychology within sociology.

The reality of the cultural levels in the collective life highlights that the collective consciousness apprehends them, being, therefore, a consciousness situated in the being, intuitive and capable of multiplying in the same social framework.