Question

Baking soda is an ingredient in cooking. It also has the property of absorbing odors. The Dwight and Church company found that many people were leaving an open box of baking soda in their refrigerator to absorb food odors. In order to take advantage of this opportunity, they developed a special package with many air vents specifically for use as a refrigerator deodorant. Arm and hammer used ______________ segmentation to develop this product?

Select one:
a. Business versus consumer
b. Demographic
c. Buying Behavior
d. Geographic.
e. Psychographic.

Answer 1

The correct answer is c. Buying Behavior

Step-by-step explanation:

Consumer buying behavior: It is the buying behavior of final consumers: individuals and households that buy goods and services for personal consumption.

The reasons for consumer buying behavior is not so easy: the answers are often buried deep in the consumer's brain.