Question

Chandler Kumar owns two antique stores. One is in an upscale neighborhood, and its merchandise is artfully arranged and priced to indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing _____ strategies.

Answer 1

Targeting

Step-by-step explanation:

Chandler Kumar owns two antique stores. One is in an upscale neighborhood, and its merchandise is artfully arranged and priced to indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing targeting strategies.

Answer 2

Answer: targeting

Explanation: In simple words, targeting strategies refers to the strategy involving the selection of potential customers and product that will be offered to those customers.

In the given case, Chandler is doing a minor change in the presentation of the goods offered so that he can target different type of customers. In the first store he is trying to target the high value customers by arranging the goods in a sophisticated manner and in the second one he is targeting the common customer.

Hence from the above we can conclude that Kumar is using different targeting strategies.