Question

When microwaves were new, they often cost over $300, were huge, and had numerous settings and options. Brenda and Bart waited, concerned about potential health hazards and wishing for more choices in the market. By the time they purchased a microwave, sales of microwaves had leveled off and prices had declined significantly. Brenda and Bart were part of the ___________ diffusion of innovation group.a. innovatorb. laggardc. late majorityd. early majoritye. early adopter

Answer 1

c. late majority

Step-by-step explanation:

The so-called late majority group is made up of expressively cautious consumers who don't like to take risks and who still have resistance to adopting a new product. They are conservative and only adopt a product when it is already used and approved by the consumer majority.

Brenda and Bart fit into this group as they only want to buy a microwave when other people approve the product and have new options in the market.