Question

Logan enjoys going to the local zoo. He does not like the price of the zoo food and beverages, however, as they are much more expensive than food in other places. When he does buy a drink, he usually goes for the extra-large because he gets a souvenir cup that he gets to keep. The souvenir cup represents which of the following? a. experiential benefits b. core product c. product lines d. brand extensions

Answer 1

The answer is: NONE OF THE ABOVE, the souvenir cup is a type of supplemental feature.

Step-by-step explanation:

The souvenir cup is a type of supplemental feature. It provides additional value to the core product. In this case the drink would be the core product and the cup would add value or attributes to it.

The cup is not part of a product line, nor it is the core product, it doesn't provide experiential benefits and is not a different product (brand extension).