Question

The Gap conducted marketing research to identify explanations for the sales declines their various retail stores (e.g., Gap, Banana Republic, and Old Navy) are experiencing across the United States. The research focused on understanding the shopping habits and desires of their target market—the Millennial generation. The results indicate that Millennials are more interested in supporting organizations that stand for something—or support a cause or contribute to providing social justice. The information can assist The Gap in reorganizing their company, developing new products, and communicating with their target audiences to be more effective. Based on this information, which orientation best applies to The Gap?

Answer 1

The correct answer is market orientation.

Step-by-step explanation:

Let's say that there are two main aspects, on the one hand Kohli and Jaworski defined in 1990 the Market Orientation as “the generation of market information, in charge of the entire organization, about the current and future needs of customers, the dissemination of said information to all departments and the response action by the company ”. On the other hand Narver and Slater pointed out that “OM is a special feature of the organizational culture that causes the company to focus on customers and competition and implement an integration and coordination of its functions in order to meet the needs and Customer wishes deform continued. ”