Answer: Motivation, purpose and vision.
Step-by-step explanation:
Southwest airlines is well known all over the United States for its excellent customer service experience, however, this amazing service that Americans love, could not be possible without the internal practices that the company has developed to keep its employees motivated, so they will work to accomplish the company's vision and purpose.
The company's vision, which they declare as aspirational, is to become the world’s most loved, most flown and most profitable airline. On the other side, the purpose points to the reason why people should work together to reach a common goal. The activities that Southwest organizes for its employees are mainly focused to generate a team spirit and make them feel part of the company. Southwest Airlines is constantly looking to make their employees happy, so they can make customers happier.