Question

Saks Fifth Avenue wants to learn about its consumers' attitudes toward on-line purchases. There are numerous studies that are available about consumers and on-line buying, but Saks believes its customers might be different from the usual on-line consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using ___ data; however, if Saks does its own study it would collect ______ data.

Answer 1

correct fill up are Secondary and Primary

Step-by-step explanation:

we know here that primary data is the first-hand data and Secondary data is the second-hand data

and primary data that are researcher collects himself and which is not readily available but Secondary data is already collected and available through the various sources

so we can say here Saks Fifth Avenue use Secondary data about the customer attitude and when its own study it collects primary data