Question

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

Answer 1

The correct answer is C2B.

Step-by-step explanation:

The consumer to business (C2B), which means from consumer to business, is a business model in which the consumer sets the conditions of that transaction, the client proposes and collaborates in that particular service or product, instead of doing so in a specific offer .

This type of models is typical of sectors such as leisure and tourism. For example: an online customer can offer from a price for a plane ticket with a certain route to what they are willing to pay for a hotel night in a specific city. After this proposal made by the consumer are the different airlines and hotels that can choose to accept or not the conditions of the user.