Question

An entrepreneur started a small consulting business to provide training on multicultural communication to large corporations, teaching managers how to communicate with people whose ethnic backgrounds are different from their own. In his conversations with customers, he learned there is a need for training on socioeconomic issues as well. He developed a training class for teaching managers the differences in communication and perception across socioeconomic backgrounds. This is an example of a strategy to improve:

Answer 1

Answer: customer responsiveness and innovation

Explanation: Customer responsiveness refers to the awareness of the customer that helps an organisation to modify their operations. Innovation, in simple words, refers to the generation and implementation of a new idea.

In the given case, the entrepreneur found the need to train their customers about socioeconomic issues while training them, this depicts customer responsiveness.

However starting a unique business of consulting the managers is an example of innovation.