Question

Backyard BBQ is a chain of casual restaurants that promises affordable barbecue using top-qualitylocal ingredients. However, the company has struggled to achieve a competitive advantagebecause of its high overhead costs. Which of the following scenarios is most likely to result in acompetitive advantage?

A. lowering the quality of ingredients below what customers expect to control costs
B. eliminating brick-and-mortar locations and offering delivery from a central kitchen
C. raising prices without improving on the quality of food
D. marketing itself as a high-end restaurant and competing with more refined restaurants in the area

Answer 1

The correct answer is B. eliminating brick-and-mortar locations and offering delivery from a central kitchen.

Step-by-step explanation:

For customers, the main benefit of home sales is that they save time and place their orders in a simple way. If you manage to retain them, on many occasions you will avoid even thinking.

It is convenient for a home-based business mainly to increase its sales. If the earnings do not cover the expenses of the service then it is not worth continuing with this type of sales.